The Presentation Secrets of Steve Jobs
Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 “scenes.” With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“SERVICE TO SALES: Changing Culture and Mindset in Your Call Center” By Kerry Weiner Elkind and Andy Elkind
Improve the service your organization provides to customers and transform front-line performance to service and sales. Do you want to turn your call center into a professional, high-performing sales organization? This book is your number one resource. Timely, concise, and practical it is based on 25 years experience helping call centers transition from service to sales.
Kerry Weiner Elkind and Andy Elkind
Noble Dog Press
“The Paradox of Choice: Why More Is Less” by Barry Schwartz
If you ask people whether they want to have a choice, the answer is a resounding yes. And if you ask people whether they would prefer to have more choices rather than less, the answer is definitely more. Barry Schwartz’s book suggests that people don’t know themselves as well as they think they do. Schwartz cites research highlighting how the availability of more choices creates a greater challenge for customers and – by implication – for the sales people who want to help customers make buying decisions.
Switch: How To Change Things When Change Is Hard
Why is it so hard for individuals, organizations, and communities to make meaningful lasting changes? The challenge of change can be understood as a battle between the emotional and rational sides of our brains. The emotional side is like an Elephant – lazy, hungry for instant gratification, and focused on the short-term. The rational side is like the Rider who is struggling to control that Elephant. The Rider is able to plan, think about the big picture, and sacrifice immediate satisfaction for long-term results. But the Rider’s strength is no match for the Elephant. Based on this metaphor and their experience with change in a variety of settings the Heaths provide a three-part framework for guiding any significant change effort: Direct the Rider, Motivate the Elephant, Shape the Path.
“FREE AGENTS: people and organizations creating a new working community” by Susan B. Gould, Kerry J. Weiner, Barbara R. Levin
In a world where change is the only constant, Free Agents shape their careers and regard companies as places for learning, development, and networking. Recognizing that all professionals today are entering the work place with the Free Agent mentality, savvy individuals embrace the role, while smart companies stay competitive by creating thriving Free Agent communities that work to meet their business needs. Read this book to see how they do it.
